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  6. Castrol POWER1 presents India’s Ultimate MotoStar on MTV evokes huge response from biking enthusiasts across India

Castrol POWER1 presents India’s Ultimate MotoStar on MTV evokes huge response from biking enthusiasts across India

  • Almost 9000 completed registrations, 45,000 show interest.
  • Incredible traction seen from India’s tier II and III cities.
  • Registration lines are open until TONIGHT.

 

Mumbai, 23 February 2024: The Castrol POWER1 presents India’s Ultimate MotoStar on MTV, an exhilarating hunt for India’s next Moto Racing talent has received an overwhelming response from biking enthusiasts from across the country. This unique initiative, supported by Castrol India Limited, a leading lubricant manufacturer, aims to identify and foster motorsport talent across India and provide aspiring riders a golden opportunity to showcase their hidden skillsets on a national platform. Almost 9000 biking enthusiasts have already completed registrations reflecting the growing interest in the sport. The registration lines remain open, and motorcycle enthusiasts can register HERE until TONIGHT, without any registration fee.

 

Castrol POWER1 presents India’s Ultimate MotoStar on MTV has been witnessing tremendous enthusiasm from the motorsport community, even from the smaller towns and cities of India, besides metro hubs. These biking enthusiasts have been eagerly submitting their introductory videos on the registration website as part of the enrollment process. This diverse participation underscores the rich pool of talent and the aspirational drive prevalent among motorsport enthusiasts in the country.

 

While talking about the initiative’s purpose and its encouraging response, Mr. Rohit Talwar, Vice President-Marketing, Castrol India Limited, states, “We invested in Castrol POWER1 presents India’s Ultimate MotoStar on MTV with one goal—to provide a platform for talented individuals to showcase their skills and pursue their passion for racing. There is growing interest in motorsport in India, and the Castrol POWER1 India’s ULTIMATE MotoStar can be the ideal platform for India’s talented young riders to showcase their talent and enhance their bike skills, allowing them to fast-track their racing career. It will significantly accelerate the development of future racing stars and catapult them into the global arena.”

 

We are pleased to see an encouraging response coming in from a wide range of cities, including tier II and III cities like Porbandar, Siliguri, and Bhilai. This reaffirms our belief that motorsport talent exists in every corner of India, and it is our mission to nurture and support this talent,” he further adds.

 

As the registration phase draws to a close on TONIGHT, the participants will undergo multi-phase selections, starting with regional auditions in Mumbai, New Delhi, Kolkata, and Chennai in March 2024. Top 18 would be skimmed from thousands of contestants nationwide during the auditions phase. who will then participate in an intensive training program led by Indian racing legend - Rajini Krishnan, at the Kari Motorway in Coimbatore, leading to a thrilling final race to determine the India’s Ultimate MotoStar winners.

 

 

The lucky winners will get a unique opportunity to further hone their skills at the Castrol Honda LCR MotoGP™ team facility in Europe through a comprehensive and immersive racing experience. This strategic partnership aims to provide contestants with exposure to international racing standards and facilitate their development as competitive riders.

 

For more information about Castrol POWER1 India's ULTIMATE MotoStar competition, please visit https://www.mtvindia.com/castrolpower1/

 

 

About Castrol India Limited:
Castrol India Limited is one of India’s leading lubricant companies with brands such as Castrol CRB, Castrol GTX, Castrol Activ, Castrol POWER1, Castrol MAGNATEC and Castrol VECTON, which are the brands of choice for millions of consumers and customers across the country. The Company also operates in select segments like High Performance Lubricants and metalworking fluids used in a wide variety of industries such as automotive manufacturing, mining, machinery, and wind energy. Castrol has a large manufacturing and distribution network in India with three blending plants and a distribution network of 350 distributors who reach consumers and customers through over 100,000 retail outlets. For more information, please visit www.castrol.co.in.
 
For more information, please get in touch with:
Kavita Nagavekar (+91 96191 38779), kavitan@avianwe.com
Anusha Banerjee (+91 96188 62312), anushab@avianwe.com