POWER UP 2.0
Power Up is a premier case-study competition that provides students with a chance to enhance their acumen by tackling real-life business challenges.
Power up 2.0 – the ultimate case-study competition
Castrol PowerUp 2.0 is a case study challenge for 1st year MBA students of select institutions* of the country.
The challenge offers a distinctive platform for students to apply evolving business skills to real-world challenges within a business context. Compete with peers, showcase your analytical skills, demonstrate your creativity, and problem-solving abilities in this compelling case study competition. There are two difference cases for Sales & Marketing students and Supply Chain students.
PowerUp 2.0 aims to:
- Provide practical experience: Gain valuable insights into Castrol through realistic case study simulations.
- Test industry readiness: Assess your preparedness for a successful career in sales, marketing, and supply chain management.
- Develop key skills: Enhance your analytical thinking, problem-solving, and communication skills throughout the competition.
*IIM Lucknow | XLRI Jamshedpur | IIM Kozhikode | SIBM, Pune | IIM Mumbai | SJ SOM, Mumbai
Rewarding exceptional problem-solving skills and strategic thinking
1st prize for National Winning team:
Cash prize of ₹1 Lakh
Pre-Placement Interview (PPI) opportunity for Summer Internship (2025) with Castrol
2nd prize for Runner Up team:
Cash prize of ₹50,000
Pre-Placement Interview (PPI) opportunity for Summer Internship (2025) with Castrol
Dates to remember
Registrations
As a first step, we expect you to register your interest.
Registration opens: 30th July'24 10 AM
Registration closes: 10th Aug'24 10 PM
Submissions
We'll carefully review all entries to select the most compelling solutions.
Campus Rounds: 12th Aug- 18th Aug
Breakthrough ideas
The top teams will get the chance to refine their solutions and present them to judges.
National Semi Finals: 19th Aug- 23rd Aug
The ultimate showdown
The top teams will present their solutions and demonstrate their strategic thinking.
National Finals: 26th Aug- 29th Aug
Results: 1st September
Explore case-studies and make an informed decision.
