Castrol Loyalty and Growth program
The program runs from October 1, 2024, to September 30, 2025. The Castrol Loyalty and Growth Program is a financial incentive designed to reward all JLR retailers with volume growth on all Castrol products purchased through the JLR oil program.
How it works:
JLR retailers are divided into two segments:
- Primary- buys Castrol in bulk
- Secondary- buys a limited amount of case goods for warranty.
Retailers have the potential to receive two tiers of payout based on the segment:
- Primary:
- 1st payout: 1.5% of revenue on 5% oil gallons growth vs. PY (paid on all Castrol Gallons purchased)
- 2nd payout: 3.5% of revenue on 10% oil gallons growth of PY (paid on all Castrol Gallons purchased)
- Secondary:
- 1st payout: 1.5% revenue on 15% oil gallons growth vs. PY
- 2nd payout: 2.5% revenue on 25% oil gallons growth vs. PY
The payout schedule includes two payouts: October-March (payout in April) and April-September (payout in October). The payout will be a credit or check on the retailers' Castrol account.
Reporting and Targets:
Castrol will deliver a list of primary and secondary retailers along with their targets by the first week of October. Each month, Castrol will report on volume and performance relative to these targets. Retailers converting to bulk purchases will be reclassified into the primary category in the month they commence bulk buying.